Privacy Policy

Definitions and Legal References:

Website (or Application): This Website (or Application) is the digital platform that enables the provision of the Service.

Owner (or We): NovaXSquare – The natural person(s) or legal entity that provides this Website and/or the Service to Users.

User (or You): The natural person or legal entity that utilizes this Website.

Service: The service provided by this Website as described in these Terms and on this Website.

Personally Identifiable Information: Refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains. It includes, but is not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.

Cookies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns.

Data Controller (for the purposes of the GDPR): The Company as the legal entity which determines the purposes and means of processing Personal Data.

Privacy Policy of https://pinkpawsagency.com: This Privacy Policy describes our policies and procedures regarding the collection, use, and disclosure of your information when you use the Service, and informs you about your privacy rights and how the law protects you.

This Application collects some Personal Data from its Users.

Owner and Data Controller: NovaXSquare Owner contact email: support@pinkpawsagency.com

What Personally Identifiable Information is collected?

We may collect basic user profile information from all of our Users. Additionally, we collect the following additional information from our Users: name, email address, phone number, social media profile information, the nature and size of the business that the User intends to purchase or sell.

For the purposes of GDPR, Personal Data means any information relating to you, such as a name, an identification number, location data, online identifier, or factors specific to your physical, physiological, genetic, mental, economic, cultural, or social identity.

For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes, or can be associated with you.

Retention Time:

Personal Data shall be processed and stored for as long as required for the purpose it has been collected.

Therefore:

Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.

Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period.

What organizations are collecting the information?

In addition to our direct collection of information, our third-party service vendors (such as credit card companies, clearinghouses, and banks) who may provide services such as credit, insurance, and escrow services may collect information from our Users. We do not control how these third parties use such information, but we do ask them to disclose how they use personal information provided to them from Users. Some of these third parties may act solely as intermediaries and do not store, retain, or use the information given to them.

Detailed information on processing of Personally Identifiable Information is shown below:

Contact manager:

This type of service makes it possible to manage a database of email contacts, phone contacts, or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

How does the Website use Personally Identifiable Information?

We use Personally Identifiable Information to customize the Website, make appropriate service offerings, and fulfill buying and selling requests on the Website. We may email Users about research or purchase and selling opportunities on the Website or information related to the subject matter of the Website. We may also use Personally Identifiable Information to contact Users in response to specific inquiries or to provide requested information.

We may also use your personal information for other reasons, such as for commercial purposes (as indicated within the section “Detailed information on the processing of Personal Data” within this document), as well as for complying with the law and defending our rights before the competent authorities where our rights and interests are threatened or we suffer actual damage. We will not use your personal information for different, unrelated, or incompatible purposes without notifying you.

With whom may the information be shared?

We may share Personally Identifiable Information and/or aggregated information about our Users, including the demographics of our Users, with our affiliated agencies and third-party vendors. We also offer the opportunity to “opt-out” of receiving information or being contacted by us or by any agency acting on our behalf.

Behavioral Remarketing:

The Company uses remarketing services to advertise to you after you accessed or visited our Service. We and our third-party vendors use cookies and non-cookie technologies to recognize your device and understand how you use our Service so that we can improve our Service to reflect your interests and serve you advertisements that are likely to be of more interest to you.

These third-party vendors collect, store, use, process, and transfer information about your activity on our Service in accordance with their Privacy Policies to enable us to:

• Measure and analyze traffic and browsing activity on our Service.
• Show advertisements for our products and/or services to you on third-party websites or apps.
• Measure and analyze the performance of our advertising campaigns.

Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving you interest-based advertising:

• The NAI’s opt-out platform: http://www.networkadvertising.org/choices/
• The EDAA’s opt-out platform http://www.youronlinechoices.com/
• The DAA’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN

You may opt-out of all personalized advertising by enabling privacy features on your mobile device, such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See your mobile device Help system for more information.

We may share information, such as hashed email addresses (if available) or other online identifiers collected on our Service, with these third-party vendors. This allows our third-party vendors to recognize and deliver you ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities, please refer to the Privacy Policy of each vendor listed below.

The third-party vendors we use are:

Google Ads (AdWords): Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie. Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings. Privacy Policy – Opt Out.

Facebook: Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/516147308587266 To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217 Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

How is Personally Identifiable Information stored?

Personally Identifiable Information collected by NovaXSquare is securely stored and is not accessible to third parties or employees of NovaXSquare except for use as indicated above.

What options are available to Users regarding the collection, use, and distribution of the information?

Users may opt-out of receiving unsolicited information from us and/or our vendors and affiliated agencies by responding to emails as instructed, or by either:

• Emailing us at support@pinkpawsagency.com

Are Cookies Used on the Website?

Cookies are used for a variety of reasons. We use cookies to obtain information about the preferences of our Users and the services they select. We also use cookies for security purposes to protect our Users. For example, if a User is logged on and the Website is unused for more than 10 minutes, we will automatically log the User off. Users who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using https://pinkpawsagency.com, with the drawback that certain features of the Website may not function properly without the aid of cookies.

Cookies used by our service providers:

Our service providers use cookies, and those cookies may be stored on your computer when you visit our Website. You can find more details about which cookies are used in our cookies info page.

How does NovaXSquare use login information?

NovaXSquare uses login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the Website, track a User’s movement and use, and gather broad demographic information.

What partners or service providers have access to Personally Identifiable Information from Users on the Website?

NovaXSquare has entered into and will continue to enter into partnerships and other affiliations with a number of vendors. Such vendors may have access to certain Personally Identifiable Information on a need-to-know basis for evaluating Users for service eligibility. Our privacy policy does not cover their collection or use of this information. Disclosure of Personally Identifiable Information to comply with the law. We will disclose Personally Identifiable Information to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Users.

How does the Website keep Personally Identifiable Information secure?

All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Users is only accessible to a limited number of qualified employees who are given a password to gain access to the information. We audit our security systems and processes regularly. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering, and break-ins, and we cannot guarantee or warrant that such events will not take place, and we will not be liable to Users for any such occurrences.

Your Rights under the GDPR:

The Company undertakes to respect the confidentiality of your Personal Data and to guarantee you can exercise your rights.

You have the right under this Privacy Policy, and by law, if you are within the EU, to:

Request access to your Personal Data. The right to access, update, or delete the information we have on you. Whenever made possible, you can access, update, or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you. This also enables you to receive a copy of the Personal Data we hold about you. Request correction of the Personal Data that we hold about you. You have the right to have any incomplete or inaccurate information we hold about you corrected. Object to the processing of your Personal Data. This right exists where we are relying on a legitimate interest as the legal basis for our processing and there is something about your particular situation, which makes you want to object to our processing of your Personal Data on this ground. You also have the right to object where we are processing your Personal Data for direct marketing purposes. Request erasure of your Personal Data. You have the right to ask us to delete or remove Personal Data when there is no good reason for us to continue processing it. Request the transfer of your Personal Data. We will provide to you, or to a third-party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Withdraw your consent. You have the right to withdraw your consent on using your Personal Data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of the Service. Exercising Your GDPR Data Protection Rights:

You may exercise your rights of access, rectification, cancellation, and opposition by contacting us. Please note that we may ask you to verify your identity before responding to such requests. If you make a request, we will try our best to respond to you as soon as possible.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, if you are in the European Economic Area (EEA), please contact your local data protection authority in the EEA.

CCPA Privacy:

Information We Collect:

The Website collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”).

In particular, the Website has collected the following categories of personal information from its consumers within the last 12 months:

Category – Examples – Collected A. Identifiers – A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. – YES B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. – YES C. Protected classification characteristics under California or federal law – Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy, or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). – NO D. Commercial information – Records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. – NO E. Biometric information – Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. – NO F. Internet or other similar network activity – Browsing history, search history, information on a consumer’s interaction with a Website, application, or advertisement. – YES G. Geolocation data – Physical location or movements. – YES H. Sensory data – Audio, electronic, visual, thermal, olfactory, or similar information. – NO I. Professional or employment-related information – Current or past job history or performance evaluations. – NO J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) – Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. – NO K. Inferences drawn from other personal information – Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. – NO

Personal information does not include:

Publicly available information from government records. Deidentified or aggregated consumer information. Information excluded from the CCPA’s scope, like certain health or medical information and other categories of information protected by different laws.

We obtain the categories of personal information listed above from the following categories of sources:

Directly from you. For example, from forms you complete or products and services you purchase. Indirectly from you. For example, from observing your actions on our Website.

Use of Personal Information:

We may use or disclose the personal information we collect for one or more of the following business purposes:

To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns. To process your requests, purchases, transactions, and payments and prevent transactional fraud. To provide you with support and to respond to your inquiries, including investigating and addressing your concerns and monitoring and improving our responses. To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. As described to you when collecting your personal information or as otherwise set forth in the CCPA. To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our or our affiliates’ assets, in which personal information held by us or our affiliates about our Website users is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collect for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information:

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

We share your personal information with the following categories of third parties:

Service providers. Data Aggregators.

Your Rights under the CCPA:

The CCPA provides California residents with specific rights regarding their personal information. If you are a resident of California, you have the following rights:

The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used. The right to request. Under CCPA, you have the right to request that we disclose information to you about our collection, use, sale, disclosure for business purposes, and share of personal information. Once we receive and confirm your request, we will disclose to you:

• The categories of personal information we collected about you
• The categories of sources for the personal information we collected about you
• Our business or commercial purpose for collecting or selling that personal information
• The categories of third parties with whom we share that personal information
• The specific pieces of personal information we collected about you If we sold your personal information or disclosed your personal information for a business purpose, we will disclose to you:
• The categories of personal information categories sold
• The categories of personal information categories disclosed The right to say no to the sale of Personal Data (opt-out). You have the right to direct us to not sell your Personal Data. To submit an opt-out request, please contact us. The right to delete Personal Data. You have the right to request the deletion of your Personal Data, subject to certain exceptions. Once we receive and confirm your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
• Complete the transaction for which we collected the Personal Data, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

The right not to be discriminated against. You have the right not to be discriminated against for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services. Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties. Provide you a different level or quality of goods or services. Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. The right to designate an authorized agent to submit a request on your behalf. You can make a request under the CCPA on your own behalf, or you can designate an authorized agent to make a request on your behalf. We may require that you provide the authorized agent with written permission to submit the request and verify your identity directly with us.

Exercising Your CCPA Data Protection Rights:

To exercise your rights under the CCPA, you can contact us in the following ways:

Email: support@pinkpawsagency.com

Only you, or a person registered with the California

Department of Data Protection, California residents, or a person you authorize to act on your behalf, may make a verifiable request related to your personal information. To ensure the security and privacy of your personal information, we will follow a specific process to verify your request.

Submitting a verifiable request:

To exercise any of your CCPA rights, please follow these steps:

1. Provide enough information: When making a request, please provide enough information for us to verify your identity and locate the relevant personal information. This may include your name, email address, account details, or other identifying information that we may have on record.
2. Verification process: To protect your personal information and prevent unauthorized access, we will verify your request using the information provided. Depending on the nature of the request, we may ask you to provide additional information or follow specific procedures to verify your identity.
3. Authorized agents: If you choose to designate an authorized agent to submit a request on your behalf, they must provide written permission from you, and we may still need to verify your identity directly.
4. Response timeframe: We will respond to your verifiable request within 45 days of receipt. In some cases, this period may be extended by an additional 45 days, but we will notify you if an extension is necessary and provide an explanation for the delay.
5. Non-discrimination: We will not discriminate against you for exercising any of your CCPA rights. This means we will not deny you goods or services, charge you different prices, or provide a different level of service based on your exercise of these rights.

Contact Information:

If you have any questions or wish to exercise your CCPA rights, you can contact us using the following details:

Email: support@pinkpawsagency.com

We take the privacy and security of your personal information seriously and are committed to complying with the CCPA and other applicable data protection laws. If there are any updates or changes to our data practices or privacy policy, we will provide you with the necessary information to exercise your rights under the law.

Thank you for your trust and cooperation in helping us protect your privacy.

Last Updated: July 30, 2023